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Manager, Marketing Planning

Manager, Marketing Planning

Embark Student Corp.Mississauga, Ontario, CA
30+ days ago
Job type
  • Full-time
  • Quick Apply
Job description

Description

Our team is currently searching for a Manager of Marketing Planning to help build and execute and manage Embark’s integrated marketing and sponsorship programs. The successful candidate should have extensive experience in; campaign development and execution, media planning, integrated project management, sponsorships (ideally sport related), analytics and is comfortable working with cross-functional internal teams and with external partners such as media and creative agencies.

Along with the support from other team members and agency partners, you will be contributing to the development of the marketing initiatives and marketing campaigns that help elevate the brand and ultimately drive new customer acquisition.

You will work in a highly interactive, team-oriented environment and help build a strong culture of collaboration across the team.

Key Responsibilities

Integrated Campaign Management

  • Act as the hub, bringing the various subject matter experts (Social, Performance, PR and Mass) in marketing together to coordinate, develop and execute integrated marketing campaigns.
  • Ensure all partners have the required information, assets and deliverables to meet the objectives.
  • Project manage and track the progress from campaign development to executions to post analysis.

Mass Advertising and Campaign Development & Execution

  • Support the development of all creative, including assets for paid and owned media.
  • Campaign tracking and measurement, providing a clear analysis of performance and recommendations for optimization.
  • Maintain content calendar for campaigns in market.
  • Monitor the budget associated with the delivery of programs.
  • Manage vendors (creative agency, media agency) that support delivery of programs.

    • Sponsorship Management and Activation

  • Support the alignment of sponsorships with broader marketing and business objectives, such as brand awareness, lead generation and sales.
  • Support on-site sponsorship activations, managing logistics, vendor coordination, and measurement.
  • Use data to evaluate the impact of our sponsorships, identifying strengths, areas for improvement, and actionable insights for future initiatives.

    • Other

  • Collaborate and project manage other enabling service partners – copywriters, graphic designers and digital / IT services and agency partners
  • Develop comprehensive briefs for both internal and external partners on upcoming campaigns.
  • Help analyze and track key organizational metrics

    • Skills, Knowledge and Expertise

  • University degree in business or marketing preferred with 5+ years of marketing experience managing the delivery of campaigns and managing agency partners
  • Ideal candidate either comes from a Marketing Planning, Brand Marketing, Media Planning, or Agency background
  • Experience working in the financial services preferred but not required
  • Strong interpersonal skills, effective at building relationships at all levels.
  • Ability to work independently and efficiently in a busy environment managing multiple projects, shifting priorities, and tight deadlines.
  • Strong organizational and project management skills with a strong personal commitment to excellence
  • Comfortable dealing with ambiguity
  • Someone who listens to diverse perspectives with an empathetic attitude.
  • A lifelong learner that is performance driven.
  • Someone who recognizes our customers as our most important stakeholders.
  • The ability to work in a team setting and serve value.
  • Someone who continuously takes initiative and embraces change

    • At Embark Student Corp. (“Embark”), we’re on a journey to create an entirely new student experience. One that is built on instilling confidence in students around the paths they are choosing and their ability and agency to achieve their goals for the future. As enablers and orchestrators of students’ success, we will create access, affordability and agency for students and their champions across our services and solutions. This will provide them with guidance and support in all aspects of planning and saving for post secondary education - giving them a future-ready advantage and help them thrive well past their educational journey.

    Embark Corp. is cultivating an environment that enables growth, trust and pioneering. To help drive our transformation and growth, we are guided by the following strategic pillars :

  • Elevate our Expertise in Education Savings & Planning
  • Aspire to be Trusted and Easy to do Business with
  • Put our Customers in the Center of Our Experience
  • Partner to Drive Value, Scale and Reach

    • What makes us qualified to do this?

    In business since 1965 and owned and operated by a not-for-profit organization, everything we do is in service to our students. We are a diverse and passionate community of experts that firmly believes in the benefits of education, priding ourselves on helping to shape their future and empowering them to reach their full potential.

    As we move forward, we will leverage and build upon our unmatched expertise in the RESP space to propel both our students and our company forward, ensuring a better tomorrow. Our vision is set, our future is bright, and we’re just getting started.

    We value each employee for their unique perspectives and experiences. If you are someone who has experience and skills similar to what we are looking for and is aligned with the culture and values, please consider applying!

    Work Model

    We have adopted a hybrid model, leveraging the best of remote and in-person work. This work model however can differ depending on roles and leaders.

    Equal Opportunity Employer

    We at Embark Corp., are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a culture that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment / interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

    Embark Student Corp. has been Great Place to Work® certified since 2018.