Market Research Specialist

We are looking for a Market Research Specialist to join our team. The team itself is tasked with providing insights on business opportunities and customer behaviours to help brands in the BRP portfolio maximize their global reach.

As part of your role, you’ll be responsible for leading our brand and advertising research efforts across Ski-Doo, Sea-Doo, Can-Am On-Road, and Can-Am Off-Road. Your primary focus will be overseeing our new global brand health tracker program, providing senior management with critical insights on brand performance, and proactively identifying market opportunities and potential threats.

YOU’LL HAVE THE OPPORTUNITY TO :

Lead our global brand health tracker and campaign studies.

Design and execute custom market research to address information gaps.

Recommend research methodologies and sampling frameworks.

Develop optimal collection tools for all research projects under purview.

Prepare research reports and action plans for corporate and executive stakeholders.

Interpret available consumer data to build actionable insights.

Be the voice of the customer in strategic meetings.

Provide strategic recommendations to marketing and business management.

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES :

At least 8 years of experience across various market research and insights roles.

A proactive connector, able to liaise with all relevant internal stakeholders.

Naturally curious, self-motivated and obsessed with data integrity.

Previous experience visualizing and storytelling data for non-data audiences.

Proficiency with consumer intelligence platforms (Qualtrics, Sprout Social, Display R).

Experience with multivariate analysis and other statistical techniques preferred.

Does this sound like you? We look forward to receiving your application.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation - You want it, we have it :

Annual bonus based on the company’s financial results

Generous paid time away

Pension plan

Collective saving opportunities

Industry leading healthcare fully paid by BRP

What about some feel good perks :

Flexible work schedule

A summer schedule that varies by department and location

Holiday season shutdown

Educational resources

Discount on BRP products

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.

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